Worldcrunch.com / ECONOMIC OBSERVER-OpEd-
*BEIJING* — Since last year Chinese television has started to feel the threat of new media and to regard TV as a sunset industry. I personally hold the view that the culprit here is not so much fast-developing Internet TV but the fact that Chinese television lacks a competitive spirit.
New media technology originated in the United States. Almost all new media experiments and applications start there. Yet American television executives aren't as worried as their Chinese counterparts.
Take, for example, sports broadcasting. NBC announced earlier this year a $7.7 billion contract for airing the Olympic Games until 2032. The National Football League also signed television contracts worth $2 billion with NBC, FOX and CBA. Likewise, in Europe, Sky TV is expanding fast into both Italy and Germany. Europe's primary players in broadcasting, such as the BBC, continue to consolidate their own sites.
But in China, even the media censorship body called the State Administration of Radio, Film and Television...
** Reported by Worldcrunch 13 hours ago.