Small-to-medium businesses often have a more cohesive PR strategy than startups, but many of them still struggle to answer some basic questions. Brittany Walters-Bearden, the co-founder and CEO of At Large PR, an ad-hoc PR agency for SMBs, offers advice for SMBs on Enterprise Radio, hosted by Eric Dye.
Dallas, TX (PRWEB) December 04, 2013
In a recent interview with Eric Dye, of Enterprise Radio, Brittany Walters-Bearden, the co-founder and CEO of At Large PR, discusses the basics of public relations for small-to-medium businesses. At Large PR is an ad-hoc agency which offers affordable PR for SMBs, whether they cannot afford or do not need the traditional retainer model of public relations. They have specifically designed packages for startup businesses, which makes Brittany Walters-Bearden well acquainted with the challenges of startups and SMBs.
Small-to-medium business PR can run into obstacles, and, often, there is no precedent for them to follow or no in-house communications team to refer to when questions arise. Walters-Bearden addressed some of the most frequently asked questions (and those that it is of critical importance for businesses to understand) in her recent interview, including:· Is the press release dead?
· Should SMBs focus on PR, SEO, social media, or in-person networking?
· What are the qualities of a successful op-ed or guest pitch?
· Should businesses write their op-eds and guest pitches before pitching the media?
· Which wire service would you recommend SMBs use?
Walters-Bearden and At Large PR have always been about helping those who are typically excluded from the benefits that traditional PR has to offer. She says, “We understand and are well-versed in the challenges that they face, from pricing to securing coverage, so I hope that by sharing some strategy and some tips, listeners were able to walk away with a better grasp on PR and some ideas that they can incorporate into their own strategy.”
Eric Dye, the host of Enterprise Radio, says, "If you are considering implementing press releases in your marketing plans or have wondered if press releases still work effectively, you need to hear what Brittany Walters-Bearden has to say in this interview."
To listen to the full interview, please visit http://epodcastnetwork.com/is-the-press-release-dead-with-brittany-walters-bearden-of-at-large-pr/.
At Large PR
At Large PR is a company dedicated to providing affordable public relations services, designed to meet the needs of startups and non-profit organizations. Working on an ad-hoc basis, At Large PR provides their clients with superior value, allowing them to tailor the public relations process to suit their needs and budget.
For more information, please visit http://www.atlargepr.com.
To "like" At Large PR on Facebook, please visit http://www.facebook.com/atlargepr.
Follow At Large PR on Twitter at @atlargepr, or follow its co-founders, Brittany Walters-Bearden and Jeff Bearden at @bwbatlarge and @jwbatlarge, respectively.
Connect with Brittany Walters-Bearden on LinkedIn by visiting http://www.linkedin.com/in/brittanywaltersbearden, or connect with Jeff Bearden on LinkedIn by visiting http://www.linkedin.com/in/jeffbearden.
Enterprise Radio
Enterprise Radio is an EPN channel for exclusive interviews with entrepreneurs, authors, small business owners and top executives who have experienced great success. They share their latest creations, products, and/or services that can help lead to business success. Reported by PRWeb 20 hours ago.
Dallas, TX (PRWEB) December 04, 2013
In a recent interview with Eric Dye, of Enterprise Radio, Brittany Walters-Bearden, the co-founder and CEO of At Large PR, discusses the basics of public relations for small-to-medium businesses. At Large PR is an ad-hoc agency which offers affordable PR for SMBs, whether they cannot afford or do not need the traditional retainer model of public relations. They have specifically designed packages for startup businesses, which makes Brittany Walters-Bearden well acquainted with the challenges of startups and SMBs.
Small-to-medium business PR can run into obstacles, and, often, there is no precedent for them to follow or no in-house communications team to refer to when questions arise. Walters-Bearden addressed some of the most frequently asked questions (and those that it is of critical importance for businesses to understand) in her recent interview, including:· Is the press release dead?
· Should SMBs focus on PR, SEO, social media, or in-person networking?
· What are the qualities of a successful op-ed or guest pitch?
· Should businesses write their op-eds and guest pitches before pitching the media?
· Which wire service would you recommend SMBs use?
Walters-Bearden and At Large PR have always been about helping those who are typically excluded from the benefits that traditional PR has to offer. She says, “We understand and are well-versed in the challenges that they face, from pricing to securing coverage, so I hope that by sharing some strategy and some tips, listeners were able to walk away with a better grasp on PR and some ideas that they can incorporate into their own strategy.”
Eric Dye, the host of Enterprise Radio, says, "If you are considering implementing press releases in your marketing plans or have wondered if press releases still work effectively, you need to hear what Brittany Walters-Bearden has to say in this interview."
To listen to the full interview, please visit http://epodcastnetwork.com/is-the-press-release-dead-with-brittany-walters-bearden-of-at-large-pr/.
At Large PR
At Large PR is a company dedicated to providing affordable public relations services, designed to meet the needs of startups and non-profit organizations. Working on an ad-hoc basis, At Large PR provides their clients with superior value, allowing them to tailor the public relations process to suit their needs and budget.
For more information, please visit http://www.atlargepr.com.
To "like" At Large PR on Facebook, please visit http://www.facebook.com/atlargepr.
Follow At Large PR on Twitter at @atlargepr, or follow its co-founders, Brittany Walters-Bearden and Jeff Bearden at @bwbatlarge and @jwbatlarge, respectively.
Connect with Brittany Walters-Bearden on LinkedIn by visiting http://www.linkedin.com/in/brittanywaltersbearden, or connect with Jeff Bearden on LinkedIn by visiting http://www.linkedin.com/in/jeffbearden.
Enterprise Radio
Enterprise Radio is an EPN channel for exclusive interviews with entrepreneurs, authors, small business owners and top executives who have experienced great success. They share their latest creations, products, and/or services that can help lead to business success. Reported by PRWeb 20 hours ago.