Nielsen study finds fewer multicultural listeners relying on radio

Nielsen has released a new study which indicates that “multicultural” consumers — African Americans, Asian Americans and Hispanics — now account for more than 30 percent of the total spent on music in the U.S. On average, this demographic spends $7 more per capita on music than the rest of the consumer market on average. According to the Nielsen study, multicultural consumers are a growing group that already has increasing influence on the music industry. Company officials note that businesses… Reported by bizjournals 5 hours ago.