[...] last week, he'd never heard of the company. It included television commercials that featuring a catchy theme song and a logo, designed by Milton Glaser, that looked liked this: I {heart} NY. The heart symbol became shorthand for enthusiasm about everything from software to Yorkshire terriers. People could {heart} their grandchildren or line dancing or Buddha, wrote siblings Stephen and Thomas Amidon, a novelist and a cardiologist, in their 2011 book, The Sublime Engine: A Biography of the Human Heart. A 1985 New York Times article on the city's hotels described the city's Convention and Visitors Bureau scattering "big apples and 'I (heart) New York' buttons all around town." There's iHeartRadio, the Internet radio platform, I Heart Hair, the online hair extension purveyor, and Stevenson's favorite example, "I Heart Huckabees," the 2004 movie.
Reported by SFGate 17 minutes ago.
↧