Apple Inc. has acquired two companies referred to as the Pandora of their respective industries to build out its recommendation services, snapping up talk radio app Swell and book suggestion company BookLamp. Re/code reported the iPhone maker is also close to acquiring Mountain View-based Swell for about $30 million, which has raised $7.2 million from DFJ, Google Ventures and InterWest Partners. It creates personalized talk radio streams by compiling podcasts and shows based on a users’ listening…
Reported by bizjournals 1 hour ago.
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