Apple's recent acquisitive mood continued with the purchase of Swell, a start-up that runs a popular personalized talk radio and podcast app.
The deal, first reported by Re/code, comes in around $30 million. The company had raised $7.2 million in venture funding.
See also: 14 Podcasts to Help You Forget About Your Crummy Commute
The app, which had been free on iTunes and garnered a 4.5-star rating, will be shut down, with much of the company's team joining Apple
The deal comes just days after new leaked that the iPhone maker had quietly bought BookLamp, a book recommendation startup
What do these startups have in common? They are both keen on the use of user data to refine the experience of the app. This type of technology has grown in popularity, particularly with music services like Pandora and Beats Music, which Apple famously agreed to purchase Beats earlier this year for $3 billion Read more...
More about Podcasts, Apple, Business, and Talk Radio Reported by Mashable 2 hours ago.
The deal, first reported by Re/code, comes in around $30 million. The company had raised $7.2 million in venture funding.
See also: 14 Podcasts to Help You Forget About Your Crummy Commute
The app, which had been free on iTunes and garnered a 4.5-star rating, will be shut down, with much of the company's team joining Apple
The deal comes just days after new leaked that the iPhone maker had quietly bought BookLamp, a book recommendation startup
What do these startups have in common? They are both keen on the use of user data to refine the experience of the app. This type of technology has grown in popularity, particularly with music services like Pandora and Beats Music, which Apple famously agreed to purchase Beats earlier this year for $3 billion Read more...
More about Podcasts, Apple, Business, and Talk Radio Reported by Mashable 2 hours ago.