Riding on disruptive technology platforms, social media was changing the rules of engagement, making its stakeholders face more challenges than opportunities in the virtual world, an expert said here Friday. “Every major technology drives changes in societal structures. Though social media has been an integral part of society over the ages, beginning with word of mouth and extending through other forms of communication such as writing, radio and television in the 20th century, the advent of internet and the worldwide web have brought about a paradigm shift in the rules of engagement,” said Jagdish N. Sheth, marketing and strategy professor at Emroy University in the US. Addressing about 200 participants from management and marketing fields at a two-day international conference
Reported by BGR India 8 hours ago.
↧