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Hundreds of New Low-Power FM (LPFM) Urban Radio Stations Possible, if Nonprofits Act Now

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Brown Paper Tickets announces national make radio challenge to spotlight the opportunity for thousands of nonprofits to own their own radio station.

Seattle, WA (PRWEB) July 12, 2013

Brown Paper Tickets has launched a national Make Radio Challenge to bring awareness and guidance to nonprofits eligible to apply for a low-power FM (LPFM) radio license in time for a once-in-a-lifetime application window being opened by the Federal Communications Commission (FCC) in October. The Not-Just-For-Profit event registration and ticketing company is providing free guidance and resources, and has identified millions in public funding that can be applied to LPFM for nonprofits considering an application.

"The majority of groups eligible to apply are not aware that this opportunity exists, and most mainstream media have not included the FCC application window in news coverage. This is a problem, because the application will take about 2 months to complete and the application window closes in 3 months," Roach said. "It is a surprise that hundreds of new radio stations potentially being given to nonprofits has not been considered newsworthy by daily newspapers, and very soon, this opportunity will be lost."

The National Make Radio Challenge is designed to make nonprofits aware of the opportunity, to inspire them to think about how they could use the power of radio to serve their communities, to guide them to resources that make building and operating a radio station realistically within their grasp, and to help them to organize and successfully complete the application in time.

As part of its social mission to build healthy communities, Brown Paper Tickets has advocated for LPFM through its Doer program since 2011. "We believe low-power FM can be a powerful tool in building communities," Roach said. This will be the first, and likely the last time that LPFM licenses will be awarded in large urban markets, making the Oct. 15 application window an important opportunity for nonprofit community groups to reach much larger audiences. It is also the first opportunity in 8 years for nonprofits to apply for LPFM anywhere in the United States.

Some potential uses for LPFM are recruiting volunteer and financial support, organizing, telling stories that don’t make it to commercial media, publicizing meetings and events, serving as community resource for youth education, community news, exposure for local artists and musicians. LPFM can cross the digital divide by reaching citizens who are not connected to the Internet due to lack of money, time or education, and can cross cultural divides for immigrants and underrepresented groups. "A side benefit of the proliferation of LPFM would be in helping to address the lack of diversity in media ownership," said Roach. According to Free Press, women comprise over 51 percent of the U.S. population but hold less than 7 percent of all TV and radio station licenses, and people of color make up over 36 percent of the U.S. population but hold just over 7 percent of radio licenses and 3 percent of TV licenses.

When the FCC announced its intention to open an application window to award radio licenses to nonprofits, Roach launched a campaign to fill every available frequency with a qualified applicant in Seattle, where Brown Paper Tickets is headquartered to respond to inquiries from nonprofits across the country wanting to apply for LPFM, and to share knowledge and links to public resources through a community resource webpage. As a result, she is now working with the city of Seattle and with 12 of the city’s nonprofits who intend to apply for LPFM, has identified millions of dollars in public funding that is available for applicants in every city she has investigated, and has helped to guide dozens of nonprofits to the resources they need to apply for LPFM.

Brown Paper Tickets (http://www.BrownPaperTickets.com), the Not-Just-For-Profit event registration and ticketing company re-invented capitalism; its mission is not to extract as much money as possible. Not-Just-For Profit means that Brown Paper Tickets asks for the lowest fee for the highest level of customer service to complement its easy-but-customizable event registration and ticketing. Not-Just-For-Profit means the company gives back 5 percent of profits to charities in a category of each ticket buyers choice, and is always creating new ways to inspire giving and gratitude. The company believes in working side-by-side with customers, making them friends in the process. It pays employees a week's salary each year to work for the cause of their choice, and employs a team of "Doers" to engage and to build healthy communities. Not-Just-For-Profit is both a social mission and a way of doing business: give more services, take less money, value people over profit, and building relationships by working together. Brown Paper Tickets creates stronger communities through events, donations, good citizenship and a business model that builds friendships out of business transactions, and a better world.

### Reported by PRWeb 2 days ago.

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