Editorial: What internet radio needs to disrupt actual radio

"Internet radio" is usually a misnomer, as well as an indicator of its ambition. The term "radio" is misapplied to internet services like AOL Radio, Rhapsody Radio, the upcoming iTunes Radio and their ilk. All these mediums are unrelated to radio technology. But for most people, "radio" simply means something you turn on and listen to. As a marketing term, "radio" seeks to accustom users to new technology by connecting it with familiar technology. Pandora describes itself as "free, personalized radio."

The business intent in all cases is more ambitious -- to wean people from the terrestrial radio habit and migrate them to online services. Will it work?

Filed under: Misc, Internet, Apple

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