*Indigo, London*
The YouTube sensations try to expand beyond covers towards their own, Maroon 5-ish material, with limited success
As Boyce Avenue frontman Alejandro Manzano tells us during a between-song pause, Boyce Avenue your usual pop-rock trio: they get no radio play or TV promotion, yet here they are, selling out the 2,000-seat Indigo. It's the 10th time the Floridians have played London on a previous visit, they supported One Direction and the venues keep getting bigger.
Their success is entirely due to having spent four years uploading videos of themselves covering chart hits, racking up tens of millions of views. They're the figureheads of the YouTube pop star phenomenon unsigned acts who achieve decent-sized success with no mainstream industry involvement. The bewildering popularity of Boyce Avenue's covers no better or worse than that bar-band down the road - has spurred them to self-release original material; tonight's set is weighted toward their own songs, suggesting they're aiming for a future where they stand alongside Avicii and Bruno Mars rather than covering them.
Continue reading... Reported by guardian.co.uk 13 hours ago.
The YouTube sensations try to expand beyond covers towards their own, Maroon 5-ish material, with limited success
As Boyce Avenue frontman Alejandro Manzano tells us during a between-song pause, Boyce Avenue your usual pop-rock trio: they get no radio play or TV promotion, yet here they are, selling out the 2,000-seat Indigo. It's the 10th time the Floridians have played London on a previous visit, they supported One Direction and the venues keep getting bigger.
Their success is entirely due to having spent four years uploading videos of themselves covering chart hits, racking up tens of millions of views. They're the figureheads of the YouTube pop star phenomenon unsigned acts who achieve decent-sized success with no mainstream industry involvement. The bewildering popularity of Boyce Avenue's covers no better or worse than that bar-band down the road - has spurred them to self-release original material; tonight's set is weighted toward their own songs, suggesting they're aiming for a future where they stand alongside Avicii and Bruno Mars rather than covering them.
Continue reading... Reported by guardian.co.uk 13 hours ago.