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The new CMO: customer service, product development, sales, data … oh, and branding

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The new CMO: customer service, product development, sales, data … oh, and branding In the good old days of fat cats and see-gars and THREE TV NETWORKS the chief marketing officer’s job was easy, if it even existed at all: brand, positioning, and placement on TV, newspapers, magazines, plus maybe some radio. Done, …

 
 
 
  Reported by VentureBeat 55 minutes ago.

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