Mobile Advertising Will Soon Eclipse Radio Advertising [THE BRIEF]

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A new report from IT research firm *Gartner* says that mobile advertising spending will leap to $41.9 billion in 2017, up from its current forecast of $18 billion for 2014. As Mashable points out, this figure is more than the $32.5 billion advertisers are currently spending on radio, a medium whose influence is on the decline. Gartner attributes its bullish mobile ad forecast to "improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers."

*Interpublic Group's *Lowe and Partners acquired the global digital agency Profero, which has about 550 employees.

*Viacom* is creating a branded content division. 

*CP+B's* Los Angeles office created a set of online award for GIFs called the ".GIFYS." Categories include GIF of The Year, Best Sports GIF, and Can't Look Away, as the awards seek to honor the animated GIF "as a medium, social commentary and art form."

*Lowe Campbell Ewald* officially moved into its new downtown Detroit headquarters. In August, we told you about LCE creative director Iain Lanivich's plan to lure other startups and creative people to the Motor City.

Native advertising distributor *Sharethrough* raised $17 million Series C funding. The firm helps link publishers with content producers who want to advertise on their sites.

*Dow Jones* CEO Lex Fenwick has left News Corp. after less than two years at the company. He'll be replaced on an interim basis by chief creative officer William Lewis.

*Huawei* named Isobar its digital marketing agency for global product launches and consumer events. The Chinese telecom and hardware manufacturer is working to move into the consumer space.

Woman-focused media and marketing firm *Meredith* named Tim Russell senior managing director of sales for its video studio. Russell was previously VP East at Comcast 360. 

*Previously on Business Insider Advertising:*

· Apple Changed Super Bowl Advertising Forever 30 Years Ago Today, But Its '1984' Ad Almost Didn't Make It On The Air

· Chobani Intends To Win The 'Yogurt Wars' With Its Super Bowl Campaign

· The Muppets Are Coming To Toyota's Super Bowl Commercial

· Volkswagen Super Bowl Teaser Stars Carmen Electra, Puppies, And A Midget Firing A Tennis Ball At An Old Man's Crotch

· Dove's Short Film Reveals The Painfully Honest Way Young Women View Themselves

· Greek Yogurt Brand Reunites The Men Of 'Full House' In Latest Super Bowl Teaser Video

· The Worst Corporate Tweets Honoring MLK Day

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  Reported by Business Insider 7 hours ago.