Mobile advertising, long criticized for its relatively puny size compared to TV and desktop ads, will hit $41.9 billion in 2017, Gartner estimates.
That's still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it's larger than the $32.5 billion spend on radio advertising, a category that is contracting, not growing
See also: 10 Tips for Improving Your Mobile Advertising Campaign
"From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers," Stephanie Baghdassarian, research director at Gartner, said in a statement. Read more...
More about Ads, Radio, Mobile Advertising, Gartner, and Business Reported by Mashable 1 day ago.
That's still a far cry from the $196.5 billion spent on TV advertising and the $110 billion spent on print in 2013, according to Magna Global. However, it's larger than the $32.5 billion spend on radio advertising, a category that is contracting, not growing
See also: 10 Tips for Improving Your Mobile Advertising Campaign
"From 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers," Stephanie Baghdassarian, research director at Gartner, said in a statement. Read more...
More about Ads, Radio, Mobile Advertising, Gartner, and Business Reported by Mashable 1 day ago.